Estrategias de páginas de aterrizaje

estrategias de paginas de aterrizajeLa landing page está enfocada a llevar al usuario a realizar una acción

Se denomina página de aterrizaje o landing page  a una página web a la que el usuario llega después de haber hecho click en algún enlace situado en otra página web, portal de Internet o Email.
En la mayoría de los casos la landing page es una extensión del anuncio o Email, donde se explica detalladamente la oferta anunciada.
Es diferente de la página inicial de un sitio, que usualmente sirve como entrada para proveer información genérica de los productos, soluciones y servicios ofrecidos por la empresa. La landing page está enfocada a llevar al usuario a realizar una acción.
Hay varias formas en que un usuario puede ser dirigido a su landing page:
– A través de los resultados del buscador.
– Al hacer Click en un anuncio.
– Un vinculo hacia la página incorporado en el texto de una publicación.
– Campañas de Email Marketing a través de los enlaces.

Depende del objetivo, su landing page puede ser de dos tipos:
Informativa: Para presentarse como líder de opinión debe tener contenido informativo relevante para el usuario.
Orientada a la acción: Está página llama al usuario a que realice una acción. Puede estar orientada a comprar un producto o rellenar un formulario.

¿Cómo optimizar tu landing page?

1. Un sólo propósito: ofrezca invitaciones a la acción de manera clara y sencilla.
2. Forma de contacto breve: Capture sólo la información necesaria para establecer el contacto.
3. Contenido relevante: El contenido de la página debe ser relevante con respecto a la palabra de búsqueda. Destaque los beneficios de entrar en contacto con su empresa.
4. Llamada a la acción: Debe ser clara y visible.
5. Diseño centrado en el usuario: mensaje consistente y visualmente agradable para el visitante.
6. Transparencia: Comunique con claridad la política de privacidad de los datos obtenidos del usuario. De esta manera, el visitante confiará en que su información no caerá en las manos equivoca.

Mandoo, New Marketing

ingles estrategias de paginas de aterrizaje

The purpose of the landing page is that every user accomplish a determinated action.

The landing page is the page that appears when a potential customer clicks on an advertisement, which is situated in another web site, internet portal or email.
Normally the landing page is an adverstiment or mail’s extension, where you will find explanations about the foretold offer.
It is not the home page, which usually is like the entrance. In the home page you will find generic information, solutions, offered services. Nevertheless the landing page wants you to make an action.
There are different ways to addres a user through the landing page:
– Search enguine.
– A link on an adverstiment.
– A link on a post.
– Email marketing campaings.

The landing page, depending on its goal, could be:
Informative: Your content must be important to your user.
Oriented to action: In that case it attracts the user to make an action. This action could consist on buy a product, fill a form…etc.

How to optimize your landing page?

1. One purpose: You should try to attract the user in a clear and simple way.
2. Brief form of contact: Provide only the information neccesary to strablish the contact.
3. Important content: The contect of the page should relate directly to the searched word. Highlight the benefits of get in touch with your enterprise.
4. A call to action: It have to be clear and visible.
5. User-centric desing: The message should be consistent and visually attractive for the customer.
6. Transparency: Communicate the privacy policy clearly. In that way, the user will have confidence in you.

Mandoo, New Marketing

frances estrategias de paginas de aterrizaje

La page de destination vise à faire que l’utilisateur mène une action.

Une page de destination ou landing page est une page web à laquel un utilisateur arrive après avoir fait click sur un lien situé dans une autre page web, un portail Internet ou un courrier. Dans la plupart des cas, la page de destination est une extension des affiches publicitaires ou les courriers, où l’offre publié est détaillé.
Celle est différente à la page d’accueil du site qui sert normalement à donner des renseignments généraux des produits, solutions et sérvices offerts par l’entreprise. La page de destination vise à faire que l’utilisateur mène une action.

Il y a quelques options pour l’utilisateur d’arriver sur cette page:

-Grâce aux résultats du moteur de recherche.
-En cliquant sur la publicité.
-Un lien incorporé à une publication qui t’adresse à la page.
-Des campaignes d’email marketing moyennant des liens.

En dépendant du but, votre page de destination peut être de deux types:

Informative: Pour devenir un leader d’opinion, votre page devra posséder un contenu informatif de qualité axé sur l’utilisateur.

Orientée à l’action: Cette page, ayant pour but que l’utilisateur mène une action, peut viser à acheter un produit ou à remplir un formulaire.

Comment optimiser votre page de destination?

1. Un unic but: offrez des invitations par rapport à l’action de manière claire et simple.
2. Formulaire de contact bref: Obtenez juste les informations plus nécessaires pour établir des contacts.
3. Contenu approprié: Le contenu de la page doit être pertinent concernant le terme de recherche. Soulignez les avantages de prendre contact avec votre entreprise.
4. Appel à l’action: Il doit être clair et visible.
5. Dessin axé sur l’utilisateur: un message consistant et visuellement agréable pour le visiteur.
6. Transparence: Communiquez clairement la politique de privacité sur les données obtenues des utilisateurs. De cette manière, le visiteur sera assuré que son information ne tombera pas aux mauvaises mains.

Mandoo, New Marketing

ingles estrategias de paginas de aterrizaje

 

Landing page is called a web page to which the user arrives after clicked on a link on another website, web portal or email.

In most cases, the landing page is an extension of the ad or email, which explains in detail the advertised offer.
It is different from the home page of a site, which usually serves as input to provide generic information products, solutions and services offered by the company. The landing page is focused to take the user to perform an action.
There are several ways in which a user can be directed to your landing page:
– Through the search engine results.
– When you click on an ad.
– A link to the page embedded in the text of a publication.
– Email Marketing Campaigns through links.

It depends on the goal, your landing page can be of two types:
Information: To be presented as an opinion leader must have content relevant to the user information.
Action-oriented: It is page calls the user to perform an action. Can be directed to purchase a product or filling out a form.

How to optimize your landing pages?

1. A single purpose: to offer invitations to action clear and simple.
2. Short contact form: Capture only the information necessary to establish contact.
3. Relevant Content: The content of the page should be relevant with respect to the search word. Highlight the benefits of contact with your company.
4. Call to action: It must be clear and visible.
5. User centered design: visually pleasing and consistent message to the visitor.
6. Transparency: Communicate clearly the Privacy Policy of user data. This menera, visitors will trust that their information will not fall into the wrong hands.

ingles estrategias de paginas de aterrizaje

 

Landing page is called a web page to which the user arrives after clicked on a link on another website, web portal or email.

In most cases, the landing page is an extension of the ad or email, which explains in detail the advertised offer.
It is different from the home page of a site, which usually serves as input to provide generic information products, solutions and services offered by the company. The landing page is focused to take the user to perform an action.
There are several ways in which a user can be directed to your landing page:
– Through the search engine results.
– When you click on an ad.
– A link to the page embedded in the text of a publication.
– Email Marketing Campaigns through links.

It depends on the goal, your landing page can be of two types:
Information: To be presented as an opinion leader must have content relevant to the user information.
Action-oriented: It is page calls the user to perform an action. Can be directed to purchase a product or filling out a form.

How to optimize your landing pages?

1. A single purpose: to offer invitations to action clear and simple.
2. Short contact form: Capture only the information necessary to establish contact.
3. Relevant Content: The content of the page should be relevant with respect to the search word. Highlight the benefits of contact with your company.
4. Call to action: It must be clear and visible.
5. User centered design: visually pleasing and consistent message to the visitor.
6. Transparency: Communicate clearly the Privacy Policy of user data. This menera, visitors will trust that their information will not fall into the wrong hands.

ingles estrategias de paginas de aterrizaje

 

Landing page is called a web page to which the user arrives after clicked on a link on another website, web portal or email.

In most cases, the landing page is an extension of the ad or email, which explains in detail the advertised offer.
It is different from the home page of a site, which usually serves as input to provide generic information products, solutions and services offered by the company. The landing page is focused to take the user to perform an action.
There are several ways in which a user can be directed to your landing page:
– Through the search engine results.
– When you click on an ad.
– A link to the page embedded in the text of a publication.
– Email Marketing Campaigns through links.

It depends on the goal, your landing page can be of two types:
Information: To be presented as an opinion leader must have content relevant to the user information.
Action-oriented: It is page calls the user to perform an action. Can be directed to purchase a product or filling out a form.

How to optimize your landing pages?

1. A single purpose: to offer invitations to action clear and simple.
2. Short contact form: Capture only the information necessary to establish contact.
3. Relevant Content: The content of the page should be relevant with respect to the search word. Highlight the benefits of contact with your company.
4. Call to action: It must be clear and visible.
5. User centered design: visually pleasing and consistent message to the visitor.
6. Transparency: Communicate clearly the Privacy Policy of user data. This menera, visitors will trust that their information will not fall into the wrong hands.

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