Las claves del Marketing móvil

las claves del marketing movilEl marketing móvil es el uso de las plataformas móviles, mensajeria sms, con el objetivo de desarrollar acciones de comunicación o promocionales interactivas.

Características del Marketing móvil:

universal: es el medio con mayor cobertura y penetración del mercado. Se convierte en un medio unipersonal, directo e interactivo cuyas oportunidades de comunicación y relación son realmente sorprendentes
medible: Cualquier actividad realizada con el Marketing móvil puede ser controlada y medida (impacto, respuesta, conversión) conociendo los resultados de forma rápida, precisa y concreta.
Interactivo: El Marketing móvil ya se define como una herramienta interactiva. Hay una doble conexión entre usuarios y compañías que permite generar bases de datos sobre las actividades interactivas.
Integración: El Marketing móvil es utilizado por individuos que son audiencias de toda una batería de otros medios digitales y no digitales. Dicha duplicación facilita la integración del móvil en el mix de medios de cualquier comunicación.
es otra via de acceso al consumidor más próxima y personalizable.

Es un medio selectivo, ubícuo y personalizable:
En las campañas de Marketing móvil se puede escoger el target, definir la hora de la comunicación e individualizar el mensaje y siempre llegará al cliente.

El Marketing móvil es el medio de comunicación nuevo más poderoso del mundo, puesto que ofrece un potencial inigualable en cuanto a alcance e impacto personal.
Es el único canal personal que permite comunicaciones espontáneas, directas, interactivas o dirigidas en cualquier momento y cualquier lugar.
Los objetivos para los que se suele utilizar el Marketing móvil:
Incrementar la imagen de una marca y sus ventas:

Dirigir tráfico al punto de venta; generar promociones de prueba de producto; incentivar la repetición de compra del producto; realizar campañas de comunicación directa y personalizada.

Fidelizar al consumidor final

Funciones de Marketing móvil:

Creación de marca; Respuesta; Generación de contactos; Marketing directo; Marketing relacional; Movilización; Ventas

Las principales ventajas que ofrece el marketing móvil son:

Es posible poner en marcha campañas de marketing móvil con facilidad y rapidez.

No es necesario integrar la campaña de marketing móvil con otros medios.

Se obtiene un control completo sobre el público objetivo y el momento de lanzamiento de los mensajes en las campañasde marketing móvil.

Mandoo, New Marketing

lingles as claves del marketing movil

Mobile marketing is the use of mobile platforms, SMS messaging, with the aim of developing promotional campaigns or interactive.

Features of the environment:

universal: it is the means greater coverage and market penetration. It becomes half-man, whose direct and interactive communication and relationship opportunities are truly amazing
measurable: Any activity carried out with the mobile can be controlled and measured (impact, response, conversion) knowing the results fast, precise and specific.
Interactive: The mobile is already defined as an interactive tool. There is a double connection between users and companies to generate databases on interactive activities.
Integration: The mobile is used by individuals who are hearing of a whole battery of other digital and non-digital. Such duplication makes mobile integration in the media mix of any communication.
is another consumer access via next and customizable.

It is a selective medium, ubiquitous and customizable:
You can choose the target, set the time of communication and identify the message and will always reach the customer.

The mobile phone is the new media world’s most powerful, since it offers a unique potential in terms of scope and personal impact.
It is the only personal channel enabling spontaneous reports, direct, interactive or directed at any time and any place.
The objectives for which it is usually used Mobile Marketing:
Increase brand image and sales: Drive traffic to the point of sale; generate test product promotions, encourage repeat purchase of the product, direct communication campaigns and personalized.
End consumer loyalty

Marketing functions through mobile:

Branding, Response, Lead generation, direct marketing, relationship marketing, Mobilization, Sales

The main advantages are:

You can launch campaigns quickly and easily.

No need to integrate mobile with other media campaign.

You get complete control over the target and the time of launch of the messages.

frances las claves del marketing movil

Mobile marketing is the use of mobile platforms, SMS messaging, with the aim of developing promotional campaigns or interactive.

Features of the environment:

universal: it is the means greater coverage and market penetration. It becomes half-man, whose direct and interactive communication and relationship opportunities are truly amazing
measurable: Any activity carried out with the mobile can be controlled and measured (impact, response, conversion) knowing the results fast, precise and specific.
Interactive: The mobile is already defined as an interactive tool. There is a double connection between users and companies to generate databases on interactive activities.
Integration: The mobile is used by individuals who are hearing of a whole battery of other digital and non-digital. Such duplication makes mobile integration in the media mix of any communication.
is another consumer access via next and customizable.

It is a selective medium, ubiquitous and customizable:
You can choose the target, set the time of communication and identify the message and will always reach the customer.

The mobile phone is the new media world’s most powerful, since it offers a unique potential in terms of scope and personal impact.
It is the only personal channel enabling spontaneous reports, direct, interactive or directed at any time and any place.
The objectives for which it is usually used Mobile Marketing:
Increase brand image and sales: Drive traffic to the point of sale; generate test product promotions, encourage repeat purchase of the product, direct communication campaigns and personalized.
End consumer loyalty

Marketing functions through mobile:

Branding, Response, Lead generation, direct marketing, relationship marketing, Mobilization, Sales

The main advantages are:

You can launch campaigns quickly and easily.

No need to integrate mobile with other media campaign.

You get complete control over the target and the time of launch of the messages.Mobile marketing is the use of mobile platforms, SMS messaging, with the aim of developing promotional campaigns or interactive.

Features of the environment:

universal: it is the means greater coverage and market penetration. It becomes half-man, whose direct and interactive communication and relationship opportunities are truly amazing
measurable: Any activity carried out with the mobile can be controlled and measured (impact, response, conversion) knowing the results fast, precise and specific.
Interactive: The mobile is already defined as an interactive tool. There is a double connection between users and companies to generate databases on interactive activities.
Integration: The mobile is used by individuals who are hearing of a whole battery of other digital and non-digital. Such duplication makes mobile integration in the media mix of any communication.
is another consumer access via next and customizable.

It is a selective medium, ubiquitous and customizable:
You can choose the target, set the time of communication and identify the message and will always reach the customer.

The mobile phone is the new media world’s most powerful, since it offers a unique potential in terms of scope and personal impact.
It is the only personal channel enabling spontaneous reports, direct, interactive or directed at any time and any place.
The objectives for which it is usually used Mobile Marketing:
Increase brand image and sales: Drive traffic to the point of sale; generate test product promotions, encourage repeat purchase of the product, direct communication campaigns and personalized.
End consumer loyalty

Marketing functions through mobile:

Branding, Response, Lead generation, direct marketing, relationship marketing, Mobilization, Sales

The main advantages are:

You can launch campaigns quickly and easily.

No need to integrate mobile with other media campaign.

You get complete control over the target and the time of launch of the messages.

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